Ryan Sargent     Visual Communication & Art Direction



London Fashion Week

Graphic Identity, printed & digital assets

2020

Identity, handbook, signage and further digital assets for London Fashion Week 2020.

Client
Superimpose Global
British Fashion Council

Photos courtesy of
Superimpose Global


 

Radio Thamesmead

Graphic Identity & All assets 

2020

Radio Thamesmead also known as RTM.FM is a radio station developed and managed by TACO! as a platform for community-produced culture, debate, art and music. The station provides opportunities for local people to produce and distribute their content and learn new skills in broadcasting, production, and presenting.

The new identity is inspired by Thamesmead’s rich architectural history. It directly references and recontextualises architectural and urban planning concepts as well as utopian ideals that were defined during the boroughs design and creation. 

Client
TACO! & RTM.FM


International Woolmark Prize

Digital, social & physical assets

2020

Digital, social, motion & physical assets for the International Woolmark Prize 2020 with Superimpose Global. 

Client 
Superimpose Global
International Woolmark Company

Photo courtesy of
Superimpose Global

JEMP Mechanical 

Exhibition Identity, web, printed and digital assets

2019

JEMP:Mechanical is a nine-day music festival of Polish contemporary, electronic and experimental music, which took place at the Swiss Church, Covent Garden, London.

The design is ultimately defined by the restructure of imagery showcasing famous sculptural pieces by Polish Constructivist artists.

Client
Arts Territory

Shipment (Series one)

Poster

2019

One off poster celebrating the first series of Shipment at the Biscuit Factory. Shipment presents exhibitions, events and digital media projects by progressive, influential and creative thinkers.

Client
Shipment

Bangkok Through Poster

Poster

2019

Breathing (barely) is a poster shown as part of an exhibition at Kinjai Contemporary in Bangkok, Thailand. The Poster was then shown at Bangkok Design Week.

The poster references an extract from Franco ‘Bifo’ Berardi’s book ‘Breathing: Chaos and Poetry’. Berardi claims that ‘A sequence of events may reach such a level of complexity that a small perturbation will have huge, unpredictable effects. We speak of “Chaos” when such indeterminacy becomes widespread. “Chaos” stands for an environment that is too complex to be decoded by our available explanatory frames, an environment in which fluxes circulate too quickly for our minds to elaborate.‘

Through a sequence of abstract imagery and descriptions the poster looks to mirror the feeling of complexity, chaos and abstractness currently associated my present society.

Client
Kinjai Contemporary & Bangkok Design Week

Photos courtesy of
Kinjai Contemporary

Baseline Drift

Exhibition Identity & Printed Matter

2019

Beth Kettels performance ‘Baseline Drift’ Responds to Vestry Road Playground as a dynamic and inclusive public arena, artist and athlete Beth Kettel has worked with local basketball players and WAVE choir to explore how games and play shape our understanding of the world.

Client
Forma Arts

Up Is a Relative Concept

Printed Matter & Wayfinding

2019

Information handout for FOLD (lab), a new cross-disciplinary arts platform embedded within London’s newest 24hr licensed music and arts venue FOLD, based in Canning Town.

The folding handout was used on the launch night as a wayfinding and information tool for guests.

Client
FOLD (lab)

Shipment Programme

Various Assets

2018-19

Shipment works with cross overs between creative andpractical industries through its projects. It is a small collective run by myself and artist Oly Durcan that brings in contributors from individual thinkers to industry-specific companies.

The first programme took the form of a residency at the Many Hands studio complex at the Biscuit Factory in Bermondsey, London.

Shipments design is influenced by a range of materials relating to the process of shipping, for example, labels, ‘Sorry we missed you’ cards, postage stamps, boxes
and scanning software. Shipment’s ever-changing, fluid nature is reflected within the design through contextually relevant visuals that are forever working with and reflecting the current show or works.

Client
Shipment

Photos courtesy of
Oliver Durcan, Shipment

Architectural Ritualism (Source Park)

Various Artworks

2019

Sussex-based design collective and pop-up gallerists Flatland Projects commissioned the production of visuals for a solo exhibition in the largest underground BMX park in Europe.

The artwork produced references and celebrates the history of the venue, which was once Victorian baths, in the spirit of Architectural Ritualism. The artworks act as pre ritual tools that would be used by Architectural ritualism as a 2D diagram of the rituals that will take place.

Organised by
Flatland_Projects

Photos courtesy of
Ben Urban, Flatland_Projects

Phantom Architecture

Essay Book & Posters 

2017

An essay based on an original concept: phantom architecture.
Phantom architecture is informed by the neurological phenomenon of ‘phantom limbs’, in which an amputee experiences the sensation of their missing limb, applying the concept to the field of modern architecture. The essay examines current small and large scale examples of phantom architecture and identifies design implications surrounding them.

The 48 page essay and supporting posters graphically reference medical documents and MRI software throughout and on the cover, where an infrared thermal imaging map references the connection between architecture and the body.  

Eery images of de-socialised architectures are combined with rigid and structured typography and layout in an attempt to mirror the phantom like structures referenced within.

Architectural Ritualism 

Various Assets

2017

Architectural Ritualism is a fictional entity that, through the use of performance and visuals, looks to explore how architectural issues like de-socialisation, function and use, can be manipulated to create speculative and immersive moments, that cause people to question their relationship with and design of modern architecture.

The design takes on a fluid nature that is contextually relevant to the intervention or event that is taking place. However the graphic basis of all of the work is defined by architectural characteristics like stained glass windows, that are overlooked as a form of communiction.

Middleton Deli  

Graphic Identity, Art Direction, Printed and Digital Assets

2018

Branding, identity and art direction for Middleton Deli. A new, independent cafe/deli based in Lewisham, South London.

Middletons logo and colour pallette references the original glazed tiles found throughout the interior as well as original tiled signage found on the exterior of the building. the angle of the severe cracks and breaks found in the tiles were used as values to cut out of the typography to create a subtle wordmark referencing Middletons unique space and history.

Due to the importance of materiality within the space we then focused on collaboratively  choosing G.F Smith paper stock with the client which again referenced the colours found within the interiors as well as the high standard of interior materials.

We also created printed and digital marketing material that was used during the lead up the the cafes opening.

Client
Middleton Deli

Credit
More Than Equal Studio

Shirley Stewart Pottery

Graphic Identity, Printed and Digital Assets

2018

Branding and identity for Shirley Stewart. Shirley is a potter based in Lewisham Arthouse. Alongside her own personal practice, Shirley also teaches workshops and courses dedicated to the craft of pottery for all ages.

The basis of the brand identity stems from the concept of “flow” and Shirley’s relationship with the potter’s wheel.

We reflected these ideas in the logo, which combines Shirley’s initials with her most valuable tool, the potter’s wheel. A colour combination inspired by the terracotta and stoneware clay found in Shirley’s studio was picked to form a relationship between studio, process and brand. Due to its spherical nature, a Poppins font was used to reference the wheel. Finally, a custom ‘S’ mirroring the logo is combined with a bold weight in order to give the brand a fun and approachable feel. The contrast also referencing the courses being for children and adults, beginners and experienced potters.

Credit
More Than Equal Studio

Future Shapers

Art Direction & Set Design 

2018

Set design and art direction for Marie Claire Future Shapers Awards, 2018, in partnership with Neutrogena.

Credit
Marie Claire 

Photos courtesy of
David Newby

PVBM

Printed Matter

2016

Present Body, Vacant Mind (PBVM) was a personal project designed to help me understand and experiment with new visual processes and software such as Cinema 4D .